REAL FOOD
REAL RESULTS

Spam

Building brand new
Brand loyalists.

Everyone's heard of SPAM®, but apart from a core audience, few have tried it recently. Our task was to recruit new consumers without mentioning The War or Monty Python.

So we delivered a new approach aimed at introducing a younger audience to the many delights of SPAM®, while maintaining its appeal to existing SPAM® lovers.

  • TV
  • OOH
  • SOCIAL MEDIA

The campaign features a no-nonsense northerner who loves taking inspiration from TV chefs. However, he does take everything with a large pinch of (beautifully sprinkled) salt. After all, their complicated, 'chef-y' ways and locally sourced, high-class deli ingredients are just not realistic for everyday folk. The campaign ran across TV, digital and social.

Time for
second helpings.

Following the previous, successful burst, there was an appetite for more.
A fresh TV burst backed up with a side dish of social media makes for another tasty treat.

This year sees our Nigel visiting his sister. Because she lives down south, her and the family will obviously need cheering up.
So Nigel has packed a few tins of trusty SPAM in his luggage and is spoiling them with some more delicious recipes.

"Having appointed Cheeky to the SKIPPY® business, we were keen to see how they would approach the unique challenges of the SPAM® brand. We needed to look forward and consider where the future growth would come from. Cheeky proved to be the right partner to help us achieve this growth"

Frances Sheehan

EMEA Brand Manager, Hormel Foods

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