PEPPING UP AN
OLD FAVOURITE

Pro Plus

Whatever the reason,
it's a plus.

Pro Plus has been around since 1956 and has good levels of awareness. However, many people still associated it with University years and study. In a now crowded energy market, the goal of this campaign was to drive relevance by demonstrating how Pro Plus gives consumers the boost they need to support their daily lives.

  • MEDIA
  • CTV
  • PAID SOCIAL
  • DIGITAL DISPLAY
  • DOOH
Trooli

We brought a human element to the brand by developing a campaign that showed relatable examples of how ProPlus could conveniently provide extra focus or a bit of a lift.
"Whatever the reason, it's a plus" became the campaign endline, underpinning the fact that whether you're working shifts, planning a box set binge or going into a long meeting, Pro Plus can give you the boost you need.

“We were looking for a fresh new approach to the brand, whilst building on the awareness Pro Plus already had. Showing our consumers real life situations, the new campaign demonstrates the convenience and benefits of the product range to a new wider audience.”

Sam Ross, Senior Brand Manager at Lanes Health

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