Cheeky and ProPlus,
a positive partnership.
Global healthcare company Lanes Health has appointed Cheeky Communications to work on their media planning and buying and creative for the Pro Plus brand.
Cheeky will support the brand in broadening its appeal, attracting new consumers and promoting its new Fizz effervescent product, the third product in the Pro Plus range.
A new campaign, to launch in September, will look to drive brand relevance amongst the new wider audience, demonstrating how Pro Plus can help consumers get the most out of their every day.
Pro Plus was launched in 1956, and was acquired by Lanes Health in 2015, adding to a portfolio which also includes Olbas Oil, Kalms and Jakemans.
“We’re delighted to be working with Lanes Health on such an iconic brand and to be able to partner in bringing a fresh new approach to Pro Plus, said Claire Gurr, Client Business Director.
“Whilst the brand is well known across the UK, it’s our job to remind people how the Pro Plus range can support with a positive lifestyle so consumers can enjoy their day to the fullest.”
Sam Ross, Senior Product Manager at Lanes Health, commented, “We felt that Cheeky was the perfect partner to help us introduce Pro Plus to a wider audience.”
Sam continued, “We’re really excited to be working with the Cheeky team. Building on our previous campaigns, it’s exciting to take Pro Plus into some new media channels with some fresh creative that we think consumers will really identify with.”
Watch this space for the campaign.