LEVERAGING
DIGITAL MEDIA TO
DRIVE SALES

Nomadic

LEVERAGINGDIGITAL MEDIA TODRIVE SALES LEVERAGINGDIGITAL MEDIA TODRIVE SALES

New brand, new target audience.

Nomadic wanted to grow brand awareness, tracked via a logo recall study, along with a sales uplift for yoghurt and oat cluster products. Cheeky effectively utilised a connected audiences solution to drive significant sales and brand uplift surpassing industry benchmarks.

  • DOOH
  • CTV
  • DIGITAL VIDEO
  • DIGITAL DISPLAY
  • PAID SOCIAL
  • SOCIAL BOOST
  • INFLUENCERS
  • PAID SEARCH

A hard working strategy.

Cheeky developed a full omnichannel strategy targeting frontline workers in the Midlands residing within specific drive times to retail stores in which the products were sold.

We used a connected audiences solution using diverse and accurate audience datasets to identify our target audience.

Cheeky created test and control panels using individual retail stores from the control region (rest of the UK) where no media was served and test stores from the Midlands to ensure successful targeting.

We then leveraged this granular targeting to activate across DOOH, Connected TV (CTV), Display, Video and Social.

A refreshing result.

Our campaign successfully drove higher sales for both the featured products (+2.8%) and the wider Nomadic brand (+2.7%). Nomadic and its featured products saw a significantly higher increase in sales during the campaign!

2.8%

Uplift vs 2% benchmark for the featured products

2.7%

Uplift vs 2% benchmark for total Nomadic Brand

Nomadic Nomadic

“Cheeky’s campaign delivered exactly what we were looking to achieve. The level of detail in the targeting to ensure we were reaching the right audience contributed to the success of the campaign.

We recorded strong levels of in-store sales uplift across all the advertised products whilst also driving a positive halo on the rest of the range, resulting in total brand uplift.”

Tom Price

Head of Commercial, Nomadic

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