CHEEKY KICK OFF
THE LADBROKES
PLAYERS CUP

Ladbrokes

CHEEKY KICK OFFTHE LADBROKESPLAYERS CUP CHEEKY KICK OFFTHE LADBROKESPLAYERS CUP

Build it and
they will come.

Back in early 2023, to reposition Ladbrokes as an entertainment brand away from a pure play gambling brand, Ladbrokes joined forces with Powerleague to launch a new grassroots initiative. Ladbrokes Players Cup is a national five-a-side tournament, where teams compete to be crowned the best in the UK and win a £20,000 top prize from a total prize pot of over £100,000.

In partnership with TLC Worldwide, Cheeky was brought in to plan, design and develop the digital platform. Six months in the making, we conducted an extensive technical scoping and UX process to identify the most seamless way for the platform to allow users to register, select a location, invite their friends and set up a five a side team for their chosen tournament. Cheeky designed the site to ensure it was engaging and enjoyable to use and encouraged teams back to the site for post-match analysis, stats and video content provided to the players.

  • TECHNICAL SCOPING
  • UX PLANNING
  • UI DESIGN
  • WEBSITE DEVELOPMENT
  • API INTEGRATIONS

The Cheeky development team deployed a custom build, with identify check integrations via Transunion alongside integrations to pitch camera and stats recording technology.

In the first year, 480 teams signed up across four locations, with 16 teams going through to the grand final in Birmingham.

Ladbrokes
Ladbrokes Ladbrokes

Ladbrokes were
over the moon, Ron.

Supported with digital marketing and PR activity, alongside ad spots at live events, Ladbrokes Players Cup launched in 2023 to a great response. The 2024 competition is now underway and is even bigger and better, with new locations including Ireland and a dedicated women’s team competition.

480

Teams

£100K

Prize pot

6

Cities across UK and Ireland

NEXT Project
More detail

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