Aimia Foods Ltd, a prominent player in the UK’s food and beverage sector, has appointed Cheeky Communications as its new creative and media agency to support the growth of its diverse brand portfolio, beginning with the much-loved Drink Me Chai.
Known for its rich and indulgent chai latte blends, Drink Me Chai has become a staple for those seeking a café-style experience at home or on the go.
Cheeky will take the lead in developing and executing advertising strategies that reinforce the brand’s artisanal heritage while broadening its appeal to modern consumers. Drink Me Chai is celebrated for its authentic flavours and innovative range of products, which include low-calorie and dairy-free options, aligning with today’s wellness trends.
Michelle Younger, Marketing Director at Aimia Foods Ltd, said:
“At Aimia Foods, we pride ourselves on nurturing beloved brands like Horlicks and Drink Me Chai, while introducing new innovations to delight our customers. Cheeky demonstrated a clear understanding of Drink Me Chai’s unique appeal and our wider portfolio of brands, giving us confidence in their ability to create impactful strategies that drive growth and engagement.”
Annabel Watts, Media Director at Cheeky Communications, added:
“We’re thrilled to partner with Aimia Foods and help shine a spotlight on Drink Me Chai. It’s a brand with an incredible story and a product range that resonates with consumers seeking both indulgence and balance. Our goal is to raise awareness of the brand and reach new audiences.”
This collaboration marks an exciting step for Aimia Foods as it continues to elevate its brands, which also include Horlicks, Shmoo milkshakes and a range of licenced brands including Galaxy Hot Chocolate, Maltesers Hot Chocolate and more. The company’s commitment to blending tradition with innovation ensures its brands remain household favourites for generations to come.