Cheeky targets a fresh new audience for Nomadic
We’ve just re-positioned Nomadic to echo a shift in their target audience from desk-bound commuters to on-the-go front line workers.
This includes a whole new look and feel for the packaging and a much larger product range. The cow has gone, the boy has stayed and a new brand marque and stronger, industrial, more fast-paced attitude has been introduced across the range of exciting new products.
The new ATL campaign is aimed at busy, time pressed people, going from task to task, who just need to get the job done. They’re often on the move or on the road, with little opportunity to sit down at a desk, kitchen, or canteen to eat. Nomadic has a range of products that are quick, easy, tasty, and, as the new endline suggests, ready whenever they are. Cheeky planned and bought the media in-house including film, digital OOH, digital and social.
Bethan Miles, Marketing Manager for Nomadic, commented “Having worked with Cheeky on the rebrand, we were excited to launch the updated look and approach through a consumer facing campaign. We wanted to ensure the creative resonated with our new audience of ‘people who need to get the job done’ in a way that felt authentic and not patronising. The fast pace of the video and the short statements on screen reflect our straight-talking, positive approach, culminating with the strapline ‘Nomadic. Ready when you are”.