Chai continues to rise in popularity as a flavoursome and aromatic hot or iced drink and Drink me Chai’s latest campaign taps into the growing consumer desire for moments of indulgence and relaxation. Rolling out across social media, digital platforms, and TV, the campaign encourages people to slow down and savour the simple pleasure of a chai latte.
Annabel Watts, Media Director at Cheeky, commented “We’re proud to be working with the Marketing team at Aimia Foods in supporting the long term growth of Drink me Chai from both a media and production perspective. With growth in mind, for the brand's inaugural media campaign we were able to include exceptional targeted reach with ITV’s ‘Backing Business’ initiative as part of a broader cross channel campaign. With research built into the plan, we’re looking forward to analysing both brand and sales performance to help generate a strong foundation for future campaign success.”
The campaign film brings the exotic flavours and aromas to life. Following a young woman as she unwinds with her favourite Chai Latte, transforming the simple act into a multi-sensory escape to reinforce Drink me Chai as the ultimate choice for those seeking comfort and a little everyday indulgence.
Rebekha White, Horlicks and Drink Me Chai Brand Manager, commented “We were really excited by Cheeky’s new vibrant approach to Drink me Chai's look and feel. This is our first TV campaign for the brand and we’re looking forward to seeing how it performs!"
Drink Me Chai is stocked across the UK in all major supermarkets and Amazon. The campaign rolls out from 24th March across TV, social and digital platforms.